50 Years of Making Bassmaster History.

Bassmaster. The brainchild of Ray Scott, founder of B.A.S.S., an organization built around the competitive spirit of bass fishing. Since the release of its first magazine in 1968, and the many tournaments that shortly followed, Bassmaster has continued to cement its place in bass fishing history. It is the face of tournament fishing, the keeper of its unique culture, and the ultimate, worldwide authority on all things bass. But most importantly, it’s a partner Mercury has been proud to sponsor and support for almost two decades.

The Evolution of Greatness.

Bass tournaments boomed in the 1970s, and Mercury innovated to satisfy a soaring demand for speed. As better boats were built, so were mightier engines.

Today, the pinnacle of those 40 years of innovation – Mercury’s new line of V-6 and V-8 outboards – is engineered to power the next generation of champions. 

Introducing the all-new V-8 and V‑ 6 175‑300hp Pro XS four‑stroke outboards.

Powering Champions.

Mercury was founded on the philosophy of taking every challenge head on, of never backing down. It’s this belief that continues to drive us to Go Boldly every day. It’s also the reason we have secured 27 Bassmaster wins over the past 50 years—more than all other brands combined.

Pictured: Kevin VanDam, Mercury-sponsored angler and winner of 4 Bassmaster Classics.
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© 2018 Mercury Marine. All Rights Reserved
© 2018 Mercury Marine. All Rights Reserved